Catherine has 25 years of business experience, working within the private retail, education, travel, hospitality and automotive sectors. As a senior marketing leader she brings a wealth of experience in shaping marketing, PR and brand strategies and developing customer propositions and experiences. With a speciality in digital customer touchpoints and CRM, she has extensive experience of leading and developing large teams and driving commercial outcomes.

This is Catherine’s first Trustee position, although she has been involved with Aspire for several years having sat as a Director on the trading company Board since December 2019. She is passionate about being able to share her expertise to enable Aspire to help even more vulnerable individuals and to ensure the sustainable future of the organisation.